Hannah Silva

Olney,MD

Summary

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 1.5 years of professional marketing experience and over 3 years of self-employed experience to take on dynamic new role. Collaborative and driven and has a strong desire to learn and grow.

Overview

Years of experience

Certificate

Work History

Marketing Specialist and Email Marketing Strategist

FL4K

, Remote

03.2021 - Current

Manage and operate all marketing plans, projects, and tactics to promote FL4K's B2B SaaS subscription and take it in a strategic direction to increase awareness and sales
Increased overall email engagement rate by 31% while improving free trial sign-ups, website trafﬁc, and other revenue-driving activities by implementing email marketing strategies and best practices such as A/B testing, segmentation, and list cleansing.
Prioritize lead nurturing and analyze campaign performance to decrease opt-out rate to under 0.001%, and increase open rate and click rate by 10% and 0.75%, respectively.
Develop and manage day-to-day email operations, including CRM integration, campaign and workflow automation setup, data analysis and improvement, copywriting, audience segmentation, and marketing automation.
Collaborate with designs, sales, and tech teams; and engage with contacts and qualiﬁed leads through digital communications to establish and maintain relationships.

My Personal Art Business

HMS Fine Art

Olney, MD

08.2019 - Current

Ran social media campaign targeting warm and cold trafﬁc, tripling email list and increasing sales.
In the ﬁrst month of founding HMS Fine Art, set up two-week marketing campaign to launch ﬁrst collection of paintings, increasing email subscribers by 100% and selling all but one painting within ﬁrst three weeks.
Set up and executed regular email marketing strategy and campaigns and weekly newsletters utilizing A/B testing and drip campaigns to warm potential customers.
Continually stay up-to-date on digital and email marketing trends and new trainings.

Education

Bachelor’s degree - Marketing

University of Maryland Global Campus

Largo, MD

12.2020

Associate of Arts - Business Administration

Montgomery College

Rockville, MD

12.2018

Skills

Marketing Analytics
Data Visualization and Analysis
Campaign Implementation and Evaluation
Audience Segmentation
A/B Testing
Knowledge of Industry Standards

Customer Engagement Strategies
Communication Skills
Critical Thinking and Problem Solving Skills
Project Management Skills
Marketing Automation Software
Writing/Grammar

Technical Skills

Keap (Infusionsoft)
Mailchimp
GSuite
Google Analytics
Microsoft
Hubspot
ContentCal
Plann
Wordpress

Certification

Email Marketing Certification, HubSpot - 2022
Keap (Infusionsoft) Training - March 2021-Present
Facebook Marketing Training, Meta Blueprint - 2022
Instagram Marketing Training, Meta Blueprint - 2022
LinkedIn Marketing Training, LinkedIn - 2022

Timeline