Years of Digital Marketing Experience
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Lydia Graham
Digital Marketing Professional/Freelancer
Fairfield County,CT
Summary
Highly motivated professional with six years of entrepreneurial and Digital marketing experience. Skillfully creates and maintains professional and loyal relationships with clients locally and across the U.S. Comfortable working independently as a business manager and leader and as collaborative team member.
Overview
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Certificate Content Development
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Certificate Social Media
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Certificate Writer
Work History
Digital Marketing and Affiliate Marketer
Graham Virtual Marketing Solutions LLC
Boston, MA
05.2019 - Current
- Strengthen marketing programs to capture new business and take advantage of changing trends in client markets.
- Identify appropriate marketing channels and target customers for campaigns.
- Monitor trends in social media, industry, and competitive landscape to create new material.
- Maximize advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Research analytical data from national reports to identify customer objectives based on their purchasing patterns.
- Schedule consultations with clients via Zoom and similar online tools to build or refine business owners' marketing strategies,
Digital Marketing Consultant
S.H. Acoustics
Milford, CT
03.2018 - 04.2019
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
- Analyzed competitor pages to locate backlinks and keyword opportunities
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts
- Conducted market research to attract clients in new territories
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats
- Used consultative sales techniques to pinpoint customers' advertising needs and close short-term and long-term sales contracts
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale
- Created and presented media and advertising packages to prospective customers
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success
- Created and delivered innovative, strategic marketing programs for clients focused on events, digital marketing, and social media.
Education , Catalyst - Business Operations & Marketing Manager
Boston, MA
08.2016 - 12.2017
- Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability
- Recruited, hired, and trained crew members to apply projects, customer relations, and customer service
- Aligned operational boundaries between processes and production demands
- Reduced costly waste in manufacturing by identifying and eliminating overproduction
- Replenished inventory to maintain par levels, completed quarterly inventory audits, and counted and updated inventory reports upon receiving new shipments
- Developed marketing objectives and strategies were collaborating on quality metrics and key performance indicators (KPI) and strategizing with cross-functional teams on improvement measures related to quality.
Executive Assistant
Financial Compass Group
Wellesley, Massachusetts
01.2015 - 07.2016
- Prepared documents, reports, and presentations for executives and board members using advanced software proficiencies
- Produced accurate office files, updated spreadsheets, and crafted presentations to support executives and boost team efficiency
- Organized envelopes, postage, and mail correspondence for staff and management-maintained postage meter coordinated with delivery and courier services
- Worked with senior management to initiate new projects and assist in various processes
- Kept physical files and digitized records organized for easy updating and retrieval by authorized team members
- Updated executives on changing business needs by thoroughly documenting internal and client meetings
- Managed administrative functions, including complex calendar management, focusing on the proper allocation of executive availability
- Greeted arriving visitors, determined nature and purpose of visit, and directed individuals to appropriate destinations.
Marketing Assistant
Prudential Financial
Wellesley Hills, MA
07.2011 - 12.2014
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Updated web pages and social media profiles to reflect initiative-taking strategies and engage customers
- Coordinated with vendors to complete projects according to schedule and specifications
- Designed social and digital marketing strategies to align with business objectives
- Developed and oversaw internal and external events
- Strategized approaches to meet objectives and capitalize on emerging opportunities
- Developed and maintained strong client relationships to facilitate smooth discussions and timely strategy updates
- Set up meetings between broker and clients to develop ideas, discuss progress, and set goals
- Completed efficient onboarding of new customers, including creating profiles, defining lists, and uploading data.
Education
Bachelor of Business Communication - Focus: Marketing & New Media
Southern New Hampshire University
New Hampshire05.2021
Skills
- Marketing Tactics
- KPI Management
- Goal Setting
- SEO
- Video creation
- Social Media management
- Google Ads
- PPC Analysis
- Content Development
- Web Development/Design
- WordPress
- Coding (HTML/CSS)
- Logos
- Tiktok
- Copywriter
Accomplishments
I have taught paid webinars from 2020 through 2022 at Hartford University in Connecticut on Digital Media.
Certification
SEO
Content Development
Writing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing and Affiliate Marketer
Graham Virtual Marketing Solutions LLC
05.2019 - Current
Digital Marketing Consultant
S.H. Acoustics
03.2018 - 04.2019
Education , Catalyst - Business Operations & Marketing Manager
08.2016 - 12.2017
Executive Assistant
Financial Compass Group
01.2015 - 07.2016
Marketing Assistant
Prudential Financial
07.2011 - 12.2014
Bachelor of Business Communication - Focus: Marketing & New Media
Southern New Hampshire University
Additional Information
In 2018 after over 20 years in the Executive world and a huge move from MA to CT with my husband and stepson, I decided to finish my business degree. This explains any gaps or lulls that you see. However, a hiring manager would not see my freelance work as a marketer. Also, my ongoing research in the digital marketing field. Over the past four years, I taught myself how to build websites, basic coding, logos, social media management, graphics, video creation, and more.
I have worked remotely and would love to take what I know and further develop it with a team or group of professionals and work together to support companies across the U.S. with their marketing needs. Thank you for the opportunity to meet and talk. I can be reached directly at (508) 397 - 5707 or grahamvirtualmarketing@virtualllp.com.
Website: https://www.virtualmarketingconsulting.com/
Lydia Graham